Vernallis Theory

Carol Vernallis looked at music videos and how they where made eg props location camera angles editing/software. She suggested that editing was more common in music videos than in the big screen movies of today and older. One of her points and evidence was when a music video is played or shown there are very common transitions in it such as slides faded and wipes to change the scene, backgrounds and other aspects such as people who are in the shot in the video. Another part of her theory is that music videos are shorter than films/movies but stick to the narrative and get to it an awful lot quicker and more concentrated than a film making jump cuts very common and widely viewed in any music video. An example of a music video with a lot of jump cuts is Slayers Repentless music video. As well as keeping the jump cuts quick and fast it sticks to the narrative of the prison riot and is still easily recognisable and understandable.

Here is a link to Repentless by Slayer : https://www.youtube.com/watch?v=yjb0j9l1sz4

The cuts go hand in hand with the fast pace of the Delete repeated word

Vernallis' theory is included in our video as we have a lot of fade transitions like when Danny A is on the roof of the library and he looks sad and it fades to black to connote the sadness of the lyrics in the part of the song he lip synced. This worked well because it makes the video look deeper and more emotional to an audience with the black fade as the colour black can be associated with depression, sadness, death or loss.

Codes And Conventions Of My Album Cover - Chosen

I chose the album cover Boots and Braces by Skrewdriver as it has all the connotations of a skinhead band but yet does not stand for what skinheads stand for and are extremely racist and have very right wing connotations whereas they still make good music and are very good musicians. Personally im not about what they believe in but I do really like the music they uphold and made in the 80s. the boots on the front automatically symbolise the connotations of skinhead culture as they are the main thing a skinhead is recognised for.

the writing is in a very distorted fashion which looks kind of edgy with the writing being in black to go with what the rest of the album cover has as the rest is black and white and plain yet captures a very edgy fashion. the boots look great as they are the centre piece of the album cover representing the boots being the centre piece of skinhead culture. The use of the boots being the largest and most centre piece of the album cover portray it as a big part of skinhead culture in which it is and look rather aggressive and sturdy which also connote skinhead attitudes and views on certain situations as skinheads are renouned for being aggressive and for fighting, especially with other subcultures such as mods, punks and goths. They are also renouned for fighting at football matches in the 1980s as hooliganism was a large on-going theme around that time of history.

Music Video Questionnaire

Music Video Questionnaire

Age

16-18 19-21 22-25 26-30 31+

Gender

M      F

What Genre of music do you most listen to?

______________________

What other type of music would you listen to that you haven’t yet?

______________________

How often do you watch music videos?

Never     2+times a day    2+times a week   2+times a month     2+times a year     always

The most important features in a music Video (rate 1-5, 5 being the most important and 1 being the least)

Camera Angles 1   2   3   4   5

Actors 1   2   3   4   5

Dancers 1   2   3   4   5

Singer/Band 1   2   3   4   5

Lighting 1   2   3   4   5

Relevance 1   2   3   4   5

Flashy 1   2   3   4   5

Transitions 1   2   3   4   5

Other________________________________

What Colours would you associate with “A day in a life”?

  Red Blue Green Pink Purple Orange Other ______________________

In “a day in a life” what would you expect to see as the music video?

____________________________________________

What comes to mind when you hear “a day in a life”?

__________________________________________

This is the first questionnaire, after some fair feedback we have started to improve our question to gain a more accessible from whoever we ask to fill in our questionnaire to gain more information on how to improve our music video and get an idea of what our audience will want to see from us. Some of our questions to the public did not make sense and had to be reformed and improved upon such as

What other type of music would you listen to that you haven’t yet?

______________________

The question was far too vague and confused the audience as they did not understand the question they had been given in turn some of that question where left unanswered in turn not giving us the information we needed to obtain to address our target audience with our progressing music video.