Carol Vernallis looked at music videos and how they where made eg props location camera angles editing/software. She suggested that editing was more common in music videos than in the big screen movies of today and older. One of her points and evidence was when a music video is played or shown there are very common transitions in it such as slides faded and wipes to change the scene, backgrounds and other aspects such as people who are in the shot in the video. Another part of her theory is that music videos are shorter than films/movies but stick to the narrative and get to it an awful lot quicker and more concentrated than a film making jump cuts very common and widely viewed in any music video. An example of a music video with a lot of jump cuts is Slayers Repentless music video. As well as keeping the jump cuts quick and fast it sticks to the narrative of the prison riot and is still easily recognisable and understandable.
The cuts go hand in hand with the fast pace of the Delete repeated word
Vernallis' theory is included in our video as we have a lot of fade transitions like when Danny A is on the roof of the library and he looks sad and it fades to black to connote the sadness of the lyrics in the part of the song he lip synced. This worked well because it makes the video look deeper and more emotional to an audience with the black fade as the colour black can be associated with depression, sadness, death or loss.
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